Welcome to the Bar and Nightclub Marketing Blog
August 5, 2016
August 5, 2016
Finally a blog dedicated to digital marketing for Bars and Nightclubs!
Here we will share REAL tactical advice, tips and hacks to take your venue marketing to the next level. Unlike other less-specific publications, we hope to offer a balanced mix of high level strategy with real world tools and examples.
What to expect for your venue!
Instead of one paragraph saying you can use google adwords to advertise your club, we’ll show you how to use remarketing campaigns to follow your potential customers around the internet, and how to use ad revisions to run a full calendar campaign for pennies per click.
We won’t just tell you that you should segment your marketing list, we’ll give you a real concrete strategy with examples to follow along, and will explain how you can do it on most major email marketing platforms.
Marketing for bars and nightclubs is different from restaurants, retail stores or online businesses. Most of the information you read in books is applicable, but requires an uncommon amount of hacking and modification to work properly for a club. Combining real-world venue and marketing experience with the deeper tricks of the online trade, we hope to help your venue excel. Yes, many of these tactics will work for restaurants, cafes and social clubs (or any other business) but to keep the information useful, we will stay focused on bars and nightclubs.
Current topics we’re working on include:
- Marketing automation for customer retention
- Digital loyalty cards and hacking and audience
- Email segmentation for live venues
- Social automation for event calendars
- Remarketing and Retargeting for Nightclubs
- The complete dirt cheap guide to digital marketing for dive bars!
- The most basic website you need, and 5 things to make it a profit center
- How chatbots can become your online bartenders
We stay on the forefront of marketing technology and practices, and refine emerging technology to be directly applicable to bar and nightclub managers, owners and marketing teams. We welcome your comments, participation and adding us to your guestlists. Welcome aboard, we’re glad to have you.